Critical Media Management Group

“Nefew sounds like the naivety of a child in the hands of a superhero that has never known the bitter taste of doubt – Everything becomes possible”

Representing innovation and broad mindedness, NEFEW (New Education From Every Word) bear a rather cosmopolitan Hip-Hop heritage. Stamped with an American/Swiss postmark you would never guess from their exchange student status that they are in fact majoring in the art of modern day rap. Nefew’s influences, hailing from Rock, Soul and Pop are clearly depicted, but cleverly merged with urban flavors and catchy hooks, creating a yet unheard fusion of urban music and melodic sexiness.

Nefew are influenced by contemporary artists like Kanye West, Common, Maroon 5, Sa-Ra and John Mayer. Often cited as Switzerland’s number one urban music export, they’ve now finally managed to gain the attention of labels and artists throughout Europe and the US.Having performed at a variety of international festivals, the duo were also given the opportunity to open up for Hip-Hop icons such as Nas, Talib Kweil, De La Soul, Dead Prez and many more.

Fans appreciate their very elaborate, dynamic and charismatic performances combining turntables and drum machines with live instruments, allowing Nefew to cross over into different genres  gaining fans from a variety of musical backgrounds. Having been involved with the music industry for more than 10 years, this extensive tenure has allowed them to understand the unpredictable ways of the business while establishing a solid network with key artists, producers, writers, labels etc.

In July 2009, they signed an endorsement and promotion deal with Puma International. Linking with the sporting apparel heavyweight sees Nefew follow in the footsteps of notables such as Pele, Maradonna and the fastest man on earth, Usain Bolt as the company's 'opinion leaders' for Urban Lifestyle. Linking with Puma to raise awareness for their upcoming second album, Nefew are set to release their new EP “Homesick” through ITunes early December. The EP features the lead single “Biko” with Consequence & Chanj and provides fans old and new with an indication of what to expect in the New Year.

For their new album “The Antihero”, Nefew worked with Grammy award winning Musician/Producer/Mix Engineer Ken Lewis (Kanye West, Alicia Keys, Jamie Foxx, Jay-z), who helped them bring their music to a new and unique level. The international collaborations on the LP range from Grammy Award winning singer/songwriter “Dwele” to Kanye West’s G.O.O.D. music signee “Consequence” and Alistair Records/Teddy Riley’s new talent “Chanj”. The album has been mastered by Grammy Award winning engineer Vlado Meller at the Universal Mastering Studios in NYC.

As experienced producers and songwriters, Nefew managed to create a multitude of songs in a wide variety of styles, inviting the listener to indulge in its fresh and infectious tracks. With “The Antihero”, Nefew are on the verge of being the headlining artists of a new generation.

 

 

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