K REAL

  "CALIFORNIA LOVE"

For some Hip-Hop and its culture is a means to an end; nothing else appeals to them so they step into the booth to try their luck. For a small minority it truly is a calling. Personal vendettas, every day life and losses allow the pen to become as powerful as any fist or weapon. K Real has lived through enough personal loss and survived his fair share of disruption to take the reigns and control his destiny.

Born into a family ingrained with a rich and lavish musical history, Grandfather, best friend with Joe Jackson and mother a dancer for James Brown, K Real has never used his family connections for aid. Making strong strides on his lonesome to master the art of entertainment has allowed this Northbridge, CA native an opportunity to learn from his own mistakes and benefit from his own hard work. “My family has always been a huge motivation in the music I deliver,” K Real explains. “But at the same time I want it to encourage people going through difficult situations not to give up on themselves and if I can make it, so can they.”

Growing up on the West Coast, K Real was influenced by the ostentatious and distinctive  sound the region boasted. Tupac, N.W.A, Ice Cube, Too $hort are all part of the musical make up he adopted; just as he is inspired by the story telling demeanor of Nas and Rakim. Yet it is his own daily struggles that allow his words to eradicate the demons all the while entertaining the masses.

Recognizing that to be a success in the music industry today takes more than just a couple of hit songs, K Real has worked behind the scenes. Positioning himself at Pomona’s Fox Theatre, it was here that the bourgeoning MC was exposed to valuable lessons in the art of promoting, booking and marketing. An encounter with Jurassic Five when signed to Universal allowed K Real to work on their street team and eventually secure a plethora of knowledge to recruit and maintain his own street teams.

A two-year stint in the military resulted in unfathomable accusations that encouraged K Real to once again reinforce his personal armor. After an honorable discharge, the problematic lifestyle that K Real had endured to this point took a new direction. “Extraordinary men are not made from living simple boring lives,” he states as he now plans his strategic assault on the music business. “All I hope to do is get things right this time.”

So with a ringtone deal in place and the highly acclaimed The Corination to his credit which saw the rapper breaking all musical boundaries imaginable; rapping off beat, omitting choruses and cutting tracks short, K Real at last feels as though the time has come to lay those demons to rest.  His most recent single, Deadly Games was written as recognition for one of Hip-Hop’s lost soldiers, Tupac Shakur. Having worked for the slain rappers mother Afeni as part of the Tupac Amaru Shakur Foundation